Our story
Built by people who lead from the front.
Wayfinder was founded by Tom Collins and Adam Glover to bring real, coached performance to people and organisations. The promise is in the name: direction, clarity and purpose.
Why we built it
Performance, properly coached.
Tom and Adam have spent their lives performing under pressure and leading others to do the same, in the military, in endurance sport and in coaching. They saw too many people handed generic plans and left to get on with it, and too many wellbeing budgets spent on perks that changed nothing.
So they built Wayfinder around a simple idea: meet people where they are, coach them properly, and prove the progress. Everyone we work with is treated as an athlete in training for their own goal, because that is how lasting change is made.
The team
Coached by people who have done it.
People who understand performing under pressure, and who coach across many sports rather than one.
Tom Collins
Head Coach
Tom is a former Army officer with twenty years of military leadership. He is an Ironman triathlete, an ultra-marathon runner, and a Hyrox and CrossFit competitor. He specialises in coaching high-performing professionals who have to balance elite physical output with demanding careers and family life.
Adam Glover
Performance Nutritionist
Adam spent fifteen years in the military, operating in some of the most demanding close-protection environments in the world. He is Level 4 Performance Nutrition qualified and BTN Academy trained. He coaches everyday and elite athletes, up to world championship level, across a broad spectrum of sports.
Team photographs to be added.
What we stand for
Our values.
Coached, not generic
Real coaches and real accountability, not an app left to gather dust.
We understand the individual
We get to know where people are starting and build pathways for different levels within one group programme, so everyone trains at the right level.
Honest about what works
We say plainly what delivers results and what does not, and we back it with evidence.
Progress you can measure
We test, track and prove the change. Improvement, not guesswork.
Tell us your goal. We will build the plan.
Send an enquiry and meet the team behind Wayfinder.