Direction. Clarity. Purpose.
A fitter, sharper, more productive workforce.
Wayfinder is a coached fitness and nutrition programme you provide to your people. Built around your workforce, with a return you can measure.
The hidden cost
The cost you cannot see is the biggest one.
In 2023 the average UK employee lost 49.7 days of productive time to ill health. Most leaders focus on absenteeism, the days lost to sickness. That is real, but it is only about 10% of the loss.
Nearly 90% sits beneath the surface as presenteeism: people at their desks but running well below their potential. Tired, low on energy, half-fit. You are already paying those salaries in full. A coached fitness and nutrition programme is built specifically to recover that hidden loss.
Source: Vitality, Britain's Healthiest Workplace (2014 to 2023).
The size of the prize
Your healthiest people lose less than half the time.
The gap between your healthiest and least healthy employees is roughly 49 productive days a year, each. That is exactly what a coached programme is built to close.
Source: Vitality, Britain's Healthiest Workplace (2014 to 2023).
Productive days lost per employee, 2023.
Physical performance
Fitter bodies do better work.
Physically fitter, better-fuelled employees have more energy through the afternoon, fewer sick days, faster recovery and the stamina to perform at their best. The lever is physical fitness and nutrition, and it is one most workplace perks never pull.
37%
of UK employees were not physically active enough in 2023, so the room to recover lost time is large.
+28%
more productive time lost by physically inactive employees, compared to active ones.
+14%
more productive time lost by employees eating an unhealthy diet.
Generic perks rarely move these numbers. Coached fitness and nutrition, offered to everyone, does. Source: Vitality, Britain's Healthiest Workplace (2014 to 2023).
How it works
Performance is built, not wished for.
A proper, structured approach for your organisation. Four steps, repeated and refined as your people progress.
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01
Assess the workforce
We baseline where your people actually are, across a range of starting points, rather than assuming one level for everyone.
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02
Design around your people
A structured fitness and nutrition programme built for the demographic of your team, not a generic plan handed to all.
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03
Coach and support
Real coaches, regular check-ins and a supportive community keep people moving. This is the part passive perks leave out.
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04
Measure the return
Testing checkpoints and clear reporting prove the change in energy, fitness and capability across your workforce.
The team
Coached by people who have done it.
A former Army officer and endurance athlete, and a military-trained performance nutritionist who coaches to world championship level. People who understand performing under pressure and leading from the front.
Tom Collins
Head Coach
Former Army officer with twenty years of military leadership. Ironman triathlete, ultra-marathon runner, and Hyrox and CrossFit competitor.
Adam Glover
Performance Nutritionist
Fifteen years of military experience in demanding close-protection environments. Level 4 Performance Nutrition qualified and BTN Academy trained.
Proof
From very different starting points to real, lasting capability.
We take a group of your people through one programme, shaped around where that group is starting from. Strength training, cardiovascular conditioning, nutrition strategy and lifestyle coaching, run for the group but pitched at the right level for each person, with individual feedback along the way.
Most groups begin on one of three pathways: getting more active, fitter and healthier; preparing for an event, from a 10k or half marathon to Hyrox; or a bespoke programme built around what your organisation needs. Whichever the pathway, the aim is the same: real, measurable capability that shows up in your people's energy, their focus and the way they perform.
You do not have to take our word for it. Hear it from the professionals our coaches work with, in their own words, and the difference it has made to how they show up and perform at work.
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Invest in yourself and everyone benefits: sharp, clear vision, energetic, motivated, a real leader. It is the best decision I have ever made.
Paul Hipkiss
Owner, The Recruitment Group
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We've grown almost 50% since I started training, and that is not a coincidence.
Tim A.
CEO, Lean Convert
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My performance at work became so elevated compared to before. The clarity of mind and the energy changed everything.
Rob Fell
CEO, Risk Cherry
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I used to say I needed another day in the week. I have found it.
Company Secretary
Financial Services
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Invest in yourself and everyone benefits: sharp, clear vision, energetic, motivated, a real leader. It is the best decision I have ever made.
Paul Hipkiss
Owner, The Recruitment Group
-
We've grown almost 50% since I started training, and that is not a coincidence.
Tim A.
CEO, Lean Convert
-
My performance at work became so elevated compared to before. The clarity of mind and the energy changed everything.
Rob Fell
CEO, Risk Cherry
-
I used to say I needed another day in the week. I have found it.
Company Secretary
Financial Services
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Invest in yourself and everyone benefits: sharp, clear vision, energetic, motivated, a real leader. It is the best decision I have ever made.
Paul Hipkiss
Owner, The Recruitment Group
-
We've grown almost 50% since I started training, and that is not a coincidence.
Tim A.
CEO, Lean Convert
-
My performance at work became so elevated compared to before. The clarity of mind and the energy changed everything.
Rob Fell
CEO, Risk Cherry
-
I used to say I needed another day in the week. I have found it.
Company Secretary
Financial Services
Recover the cost you cannot see.
Tell us about your goals and we will show you how Wayfinder would work for your organisation. Most clients start with a pilot.